A Strange Ad Campaign

I went on a road trip to visit family during part of my time off, and I saw a series of strange billboards in Missouri.  In a pale imitation of my friends at Interpretation by Design, I want to share these signs with you.  They had outdoors-type people (one had a couple of hikers, another had some folks with fishing poles) and the sign said in big letters “We Promise Missouri” followed, in smaller font, with “we won’t move firewood.”

Apparently Illinois needs this message, too. The image is from the listed website.

This seems like a strange message.  My first thought, when I saw one, was that it was a series of “good neighbor” type ads.  You know, don’t move firewood, pack out my trash, or any of a variety of outdoors-related etiquette.  (Although on reflection, moving firewood seems like a low-priority behavior change.)

When I saw a second one with the same wording, I got kind of curious, enough that I started wondering who I could ask about said signs.  On the third one I noticed a website in small (for a billboard) type near the bottom.  www.stopthebeetle.info.

I went to this site and discovered that several states have this message.  It is to help prevent the spread of an invasive insect pest called the Emerald Ash Borer.  Invasive species are a big issue for me, so I can appreciate this concept.  It seems that the billboards may be a little off, though.  Somehow the background information for the concept needs to be introduced – perhaps this is something that I didn’t experience (like TV or radio ads) since I don’t live in the affected area.

I doubt that most people are weird enough to look up the website just because of the billboards, though.

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2 Comments (+add yours?)

  1. pat O'Neal
    Aug 30, 2011 @ 17:11:27

    I saw a car by Carson’s school that had a bumper sticker on it said ‘Moving wood “bugs” me’. Sort of got it after I saw it a few more times. My sister lost her ash tree because of these “bugs” so it all fell into place after we talked about it one day. Hope our ash tree survives though. Don’t move any wood please!!!

    Reply

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